TRADES TALK
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TRADES TALK
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Most men will die with potential still in them because they’ve never been tested in an environment that strips away the noise and reveals who they actually are.
Enter: The Rite of Passage.
This isn’t a retreat. It’s a recalibration.
The Rite of Passage is a three-day immersive crucible for men who are done negotiating with mediocrity. Set deep in the wild—far from comfort and distraction—it breaks down false identity, emotional stagnation, and internal conflict, then forges clarity, conviction, and command.
This is Day One of the man you’ve been pretending you didn’t need to become.
1. Mental Rewiring Through Adversity
You’ll face physical and psychological trials that reset your nervous system and override outdated identity patterns. → Push the body, the mask slips—what’s underneath gets rebuilt from the core.
2. Brotherhood Born in Battle
Shoulder-to-shoulder with high-level men who are sick of “average,” you trade small talk for sweat, truth, and earned respect. → Leave with bonds deeper than years of surface-level networking could ever forge.
3. Identity Excavation and Rebuild
Every man arrives carrying a version of himself the world trained him to be. You’ll depart aligned with who you were meant to be. → Integrate the parts you ignored, denied, or buried—and convert them into power.
4. Structured Challenges that Reveal & Refine
Modeled on the ancient hero’s journey—Separation, Initiation, Return—each phase blends physical, strategic, and emotional trials. → Confront and destroy the three core lies every man believes in real time.
5. A Catalyst for Everything Else in Life
Back in the real world, business, relationships, leadership, and fatherhood all recalibrate around your stronger, clearer self. → You stop reacting. You start commanding.
Not everyone.
This is for men who’ve built, who’ve achieved—yet feel something vital is still missing or buried. Men ready to face themselves without filters, escapism, or apology.
You will be challenged. You will be confronted. You will be changed.
This Rite is not for the weak.
It’s for the warrior who forgot he was one.
Each ticket is for the event only. Flights and hotel rooms must be purchased separately.
If you plan on bringing your team with you, use this checkout option to purchase multiple tickets!
October 16th - 19th 2025
Rome Georgia
Recommended Hotel: Quality Inn Rome South
40 Grace Dr SE, Rome, GA 30161
Watch this video to see what all the hype is about!
After a divorce, challenges in his business and a rapid descent into alcoholism, Rob came to this event ready to turn his life around. While he didn't complete it the first time, the changes we've seen in Rob's life have been profound and inspiring.
Watch this video to hear Rob's story!
Brian was a star plumber at Addario's Services, but when it came time for him to evolve into the lead manager of our plumbing department, there was something missing. Brian had many fears and self imposed limitations that were holding him back from being the leader he was meant to be. Whether that was at work or at home with his family - he knew he needed something to take him to the next level. That's where the ROP course comes into play.
After a devastating failure - quitting 23 hours into this event - Brian came back a new man and took total control of his life. Last October he completed this event and has been absolutely crushing it as the leader his plumbing department always needed.
In one of his interviews, Brian hits upon a fundamental truth: "Leaders must do hard s#!&." Watch this video to see his evolution and get a taste of what you will learn from attending this event.
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